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jeudi 30 août 2012

3 Usability Mistakes That Will Lower Conversions

 

So many IM newbies are set-up for failure because they believe all the sales copy about set and forget businesses. You'll never stay clear of profit-killing usability mistakes unless you work on your business. Just think about your goals that you have, and at the least you would love for your site to be an authority site. When your site is operating well from a usability standpoint, then that is when all the good stuff starts to happen. You do always want to stay as far away from usability mistakes as possible and here's how.
When it comes to the people visiting your blog, somehow you must research who they are. You've seen those little icons for small and large text, well that is usability and is targeted to the older readers. So then it becomes a matter of adjusting to the age of your market because you could have an older demographic. Be sure all your site images are still looking good and where they should be if you use this font size change feature.
So then this is also responsive coding because your site has to look the way it's suppose to on all browsers.
Try to have your web designer go through your site and remove images that display only text. This is something that must be done. Avoiding this problem is something that you need to do, although it may never surface with your website. Text-only images are accessible on PDAs of any kind and the result is pretty bad. Using these images, the text will look pixelated and not rendered whatsoever. Your website, if it utilizes font resizing, may become a problem in regard to usability. The text will not resize properly which will create a negative impression on your visitors. Though this may seem like a small problem, you want to try to avoid any problems that can be unfavorable.
When it comes to mobile ads, you have to make the most of what you have to work with which is not much. You can think of this in terms of placing important messages above the fold on your regular site. If you're aiming for a completed action on your mobile site, then give important instructions at the top. The correct placement of all design elements with mobile apps is critical for success.
Using mobile means your communications has to be clear and maybe even done more often. If you want a high performing site, then learn about usability mistakes. You can turn around a low-performing site by traffic analysis, site metrics, and usability. You know very well that quality of traffic is something that must be right at all times. Some of the smallest things can have a very positive effect, so avoid dismissing something because it's not huge.
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